Before long, the Oxygen channel logo ― currently rendered in a cheerful purple shade ― will begin to recall the black-and-yellow severity of police tape.
That’s because the women-focused network will soon complete its evolution from a land of sundry reality programs to one of darker stuff: kidnappings, assaults, rapes and murders. New and relocated programs, led by the likes of Ice-T (“Ice Cold Murder”) and Soledad O’Brien (“Mysteries and Scandals”), will fill out the schedule on a channel previously known for its cross-section of cable programming with broad appeal toward adult women.
Adult women, the industry has realized, are bonkers for true crime.
The rise in the genre’s popularity won’t come as a surprise to anyone who’s been paying attention to the podcasting landscape, where “Serial” revisited the alleged crimes of Adnan Syed and “My Favorite Murder” hosts Georgia Hardstark and Karen Kilgariff have been recounting gruesome tales to one another on a weekly basis. (Oxygen, incidentally, has its own true-crime podcast, “Martinis and Murder,” which began in January, following a similar format to Hardstark and Kilgariff’s.) Meanwhile, Netflix has seen incredible success with documentaries on violent crimes, like “Making a Murderer” and “The Keepers,” although the streaming service famously does not reveal information on viewership.
But the fact that women like true crime has already been shown among cablers ― Investigation Discovery, Discovery Communications’ true-crime spot, was the No. 2 cable channel of 2016 among women ages 25 to 54, behind only the Hallmark Channel. The surge in popularity for the once-faltering ID has come after years of supplementing well-known titles like “20/20” with original programming like “On the Case with Paula Zahn.” Even as Oxygen, owned by NBC Universal, takes a page out of that book, it seems there is enough demand for grisly entertainment to go around.
More from: The Huffington Post