Sony-Marvel’s “Spider-Man: Homecoming” swung to an impressive $15.4 million at 3,493 North American sites on Thursday night.
It was the third-highest Thursday night preview gross of 2017, trailing only “Guardians of the Galaxy Vol. 2” with $17 million and “Beauty and the Beast” with $16.3 million.
An early survey of Thursday night moviegoers showed strong support for “Spider-Man: Homecoming,” with 48% rating it “excellent” and another 38% as “very good,” according to comScore/Screen Engine’s PostTrak.
Box office trackers have forecast an opening weekend take ranging from $85 million to $110 million at 4,348 locations. The studio estimates a lower $80 million. Critics have been raving about the film, which carries a 94% fresh rating on Rotten Tomatoes.
Tom Holland stars as a 15-year-old Spider-Man, after playing the character once before in “Captain America: Civil War.” The superhero strives to become worthy of holding the title of Avenger, under the skeptical guidance of Robert Downey Jr.’s Tony Stark.
Michael Keaton plays the villainous Vulture. Jon Favreau portrays Spidey’s guardian, Happy Hogan, and Zendaya stars as Michelle Jones (“MJ”), Parker’s classmate.
The movie has also consistently dominated social media in recent weeks, due to a clever marketing campaign. 2007’s “Spider-Man 3” had the largest opening of any of the five Sony Spider-Man films, with $151 million. The most recent, “he Amazing Spider-Man 2,” launched with $91.6 million in 2014.
More Details @ Variety