By almost any measure, $69 million is a heck of a lot of money.
Not so for “Transformers: The Last Knight,” which is tracking to make that much in North America during its five-day opening frame. The problem isn’t just that it’s up against a $217 million production budget, although that’s part of it. With China powering an estimated $196.2 million international opening, Paramount and Hasbro are leaning on the film’s global appeal to justify its place in the series.
But the bigger red flag for “Transformers” No. 5 lies in the franchise’s history of opening at around $100 million domestically for the past three installments. This raises a lot of questions, all centering around who or what is to blame for “The Last Knight’s” lower numbers. Here are three reasons why the movie may have underperformed.