Netflix is radically overhauling its user reviews.
After years of allowing customers to rank movies on a scale of 1-to-5 stars, the streaming service announced plans to replace that system with a binary “thumbs up vs. thumbs down” rating. Soon one-star ratings will cease to be a thing on Netflix — or five-star ratings, for that matter.
The new Siskel & Ebert-ian system was revealed by Netflix executive Tod Yellin at a press briefing at the company’s headquarters in Los Gatos, California on Thursday, Variety reported and EW confirmed.
The executive said Netflix tested the new system last year and found that users volunteered 200 percent more ratings when faced with a simple up or down choice than when having five options — so the system will result in more feedback from viewers.
More from: Entertainment Weekly