It’s too early to call Megyn Kelly’s stint on “Today” an irreversible failure — but there are new signs that it’s not just her own ratings that are suffering from her poor initial showing. Her flagging numbers are, reportedly, causing a not-inconsiderable decline across NBC’s morning shows.
According to a confidential network source speaking to the New York Post’s Page Six section, “Not only are ratings plummeting since Megyn Kelly joined the ‘Today’ franchise, but the numbers show Kelly’s lead-in has also affected Kathie Lee [Gifford] and Hoda Kotb’s show, which follows straight afterwards.”
While unconfirmed, the assertion makes obvious sense. According to New York Times television writer John Koblin, the ratings last few weeks of “Megyn Kelly TODAY” are down by up to 24 percent overall compared to the show’s numbers one year ago when Tamron Hall was host. Based on these figures, the fact that the Post noted that the “Kathie Lee & Hoda” hour, which starts just as “Megyn Kelly TODAY” ends, is down 26 percent compared to last year’s same-week numbers doesn’t come as much of a surprise (the post pegs Kelly’s own decline over Hall’s ratings at 32 percent).
Another inside source painted a different picture for the Post. “Megyn posted her highest ratings yet in the ‘key demographic’ on Monday, and she had her biggest total viewer number since the premiere . . .
(Excerpt) Read More at: Salon.com