Hulu officially announced the launch of its live TV streaming service this morning at its Upfront presentation in New York, after earlier promising its “under $40” offering would arrive sometime this spring. The service — which is actually $39.99 per month — has a robust channel lineup, cloud DVR and combines Hulu’s existing on-demand library, including its Originals, with streaming TV and on-demand content from its broadcast partners. However, a key part to the new service is the revamped, redesigned Hulu experience.
Though Hulu’s new user interface made its debut at CES earlier this year, the company didn’t allow press to try the service for themselves at that time. Over the months since, a number of Hulu beta testers were allowed to demo the service and offer early feedback. But today’s launch is still considered a beta, as Hulu is continuing to tweak many of the details.
At first glance, the service feels like a worthy upgrade from the existing Hulu app, which was starting to seem a little dated. The new interface instead has a mobile-first focus, with swipeable screens, larger imagery and (planned) support for push notification reminders and alerts.
But the devil is in the details, as they say.
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