CinemaCon began last night with Sony’s big presentation. We got that Spider-Man: Homecoming trailer, an enticing Dark Tower sizzle reel, more Blade Runner 2049 footage and some animation clips. But the closer was an extended (five minutes or so) look at Jumanji: Welcome to the Jungle. While Sony knows they have a winner with that Marvel adventure, they know they might have a big one with Jumanji as well. And judging by the footage, they might very well have a huge hit on their hands this December.
It is no secret that I rolled my eyes 360 degrees when I first heard that Sony was reviving Jumanji. It seemed, on the surface, like another 90’s-era Sony hit that was being brought back because of a desire for shareholder-friendly IP. And, come what may, that’s still true. But once Sony went and got actual movie stars, namely Dwayne Johnson, Kevin Hart and Jack Black, my interest perked up. If we’re going to keep cranking out IP-related content, the key to success is going to be inspiring interest disconnected from said IP.
Do I care about Jumanji? Nope. But, especially after the delightful Central Intelligence, I’d gladly sit down for a Dwayne Johnson/Kevin Hart jungle adventure comedy, with Jack Black and Karen Gillan just sweetening the deal. There is a lot to like about the footage we saw, from the overall premise (an inversion of the original 1995 film, with four teenagers being plunged into the game itself), to the Avatar-like gimmick (said kids take the form of exaggerated video game characters) which lends itself to inherent fish-out-of-water comedy.
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